A. The Challenges

1- This interior designer was looking for customers.

2- He didn’t have a pipeline to generate leads to keep customers coming in and his revenue was showing it.

3- This client needed customers and did not have a lifetime budget or time to test different strategies.

B. Our Strategy

1- An initial audit and discovery.

2- Top of funnel campaign launch using lead generation.

3- Used a lead magnet to entice visitors to become leads.

4- Five-part email sequence to nurture and close leads.

5- Follow up emails were paired with Facebook retargeting ads.

6- Using dynamic email subject lines, we quickly optimized for the best performers.

7- Optimized the sequences for best variations in the copy.

C. The Results

1- Working under pressure sometimes gets the best out of you. This is exactly what happened in this case. Our account manager and the team had put in extra time with this client.

2- This client received 130+ leads within the first 2 weeks using Facebook ads alone. The cost per lead was below $3 and the client was able to convert 47% of the leads into paying customers.

3- The satisfaction from the client resulted in an agreement extension of 6+ months.

4- Optimized the sequences for best variations in the copy.

A. The Challenges

1- The client had a booming business for 15+ years.

2- They were using traditional marketing methods and had very strong referral systems in place.

3- But in the last 6 months, before joining Callaphix, they had experienced a sudden drop in leads, customers and overall business.

4- They still had a good name in the industry but they did not have a strong digital presence.

5- The website looked dated.

6- There was no lead generation funnel in place on the site.

7- They had very little to no content on the website.

8- The site structure wasn’t SEO friendly at all.

9- Their daily traffic was below 50.

10- They had been burnt by a so-called consultant who basically did not do anything except for getting his paycheque.

11- Getting them to invest in Facebook advertising was also a huge challenge.

B. Our Strategy

1- From the initial audit insights, we realized that the digital presence and brand awareness are going to be the starting points for this client

2- We started off with helping the client create tons of video content for social media.

3- Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns.

4- The plan was to pair that with the Lead gen campaign at a later point. We wanted to give the client some quick-wins so he feels more confident working with us.

5- Successfully helped the client to come up with 4 different Lead Magnets.

6- With our help, the client created a whole Lead-flow and the funnel.

7- Using their BIG offline name, we started running the Leadgen campaigns in the third week.

8- We started off the Leadgen Campaigns with the Rapid Fire Testing Method.

C. The Results

1- Within the next 3 weeks, we had garnered 349 new leads.

2- 7 new paid deals.

3- 5 Winning ad creative assets and a winning audience formula.

4- The CPL was less than $4.

5- CPA was below $200.

6- The client had 340+ leads in the funnel.

7- All this happened within the first 8 weeks.

8- The Golden Ads Strategy produced huge engagement and retargeting audience on the side.

A. The Challenges

1- This client did not have full control of the site when they signed up with us.

2- Their site structure was not SEO friendly at all.

3- Most of their content was not optimized for any particular keyword.

4- Their search visibility was almost non-existent.

5- Their site was unstructured.

B. Our Strategy

1- We did an in-depth audit of the site.

2- Created a detailed plan to follow and got it approved from the client.

3- In the first phase, we resolved all the structural issues of the site.

4- We also resolved the technical issues to maximize the search visibility.

5- We fixed the existing content to include the demanded keywords by the client.

6- We created fresh, unique, and fully keyword-optimized content to gain maximum visibility.

7- High-quality backlinks were added periodically to strengthen the overall SEO game.

8- AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience.

C. The Results

1- The website was structured for best results.

2- The site gained 193% organic traffic within the first 7 months.

3- The bounce rate dropped from 96% to 68%.

4- The site was ranked on the 1st page of Google for 21 competitive keywords.

5- The site’s mobile load speed was improved significantly.